Website Promotion & Internet Marketing Strategy

Website Design

• One of the keys to website promotion is a user-friendly design. Incorporate the elements that your intended audience expects. A business site, for example, may use more subdued coloring and familiar fonts such as Times New Roman to suggest experience. You should also test your site in a variety of browsers, including mobile devices. Your Web analytics data can identify the top browsers used by your visitors to help you make the necessary changes. Good grammar and spelling are the hallmarks of a professional site, explains Six Revisions.

Keyword Research

• Your website content will be a major player in your Internet marketing strategy. Use a keyword research tool to identify the words related to your business that generate the most searches. You can then use these words in your content to target visitors looking for businesses like yours. If you focus on more specific keyword phrases, you can hone in on specific types of visitors, explains Google. For example, a visitor searching for floral oil paintings has a specific goal rather than a visitor searching for paintings.

Social Media

• Just like a Web presence, having a social media identity is expected with today's Internet audience. A social media identity gives you an opportunity to interact with potential customers and established buyers. Whereas your website may be more static, you can use social media to respond to events as they occur. You may find it helpful to have one representative of your business or employees from each department so that visitors can get to know the individual. This can be helpful for building relationships and improving your marketing strategy.

Consistency

• At the crux of your website promotion and Internet marketing strategy is consistency. Keep your website fresh and updated. Add features such as a product of the month or a question and answer forum to reach out to visitors. If you have a social media presence, stay active. Your interaction should not be limited to promotion only. Build trust with your visitors by showing a human side to your business.